Kaju Sparkling Water - Bottle Redesign
This a bottle redesign project. There are not many brands that consist of asian flavor sparkling water in the west. I created Kaju a Japanese fruit flavor sparking water product. Taking a bottle that is similar in the market I created a design for the bottle to bring the concept to life.
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Why The Name Kaju?
Kaju is a Japanese word that translates to Fruit Tree in English
Original Bottle
Kimono Drinks is the original bottle used for the rebrand in this project (Click image too go to Kimono)
Mood Boards
Three different mood board ideas I came up with. I ended up going with the Japanese Vintage approach.
Digital Sketches
Digital sketches on how to coney Japanese aesthetics with fruit as the main focus
Design Process Continued
Digital Drafts
The approach was to go for a fun Japanese Vintage vibe.
Final Bottle Design
3d Final bottle design showing two flavors the brand currently has.
Live Prototypes
Live prototype of the label with the original bottle
Color Scheme & Type
The approach was to have fun vibrant colors that associated with thirst and a rounded text to have a welcoming approach.
