Uncomfy - Design Hero
This book project is dedicated to my design hero. Tammy Dinh never felt like she was a traditional Graphic Designer, and personally neither do I. She left cooperate to start her own business. Which is something I inspire to achieve. Tammy also deals with anxiety and wanted to target an audience who had the same challenges as her and bring comfort to them through her work. Hence the uncomfy. She does this by creating cute polymer clay creatures and calming vlog videos showing her process.
Tammy Dinh
Tammy Dinh is a Vietnamese ex cooperate Graphic Designer who started her own business in polymer clay with the combination of design principles. She was unhappy in the cooperate world, but loved the story telling and branding of design. She left her job to pursue her own adventure. Which has allowed her to work full time as a youtuber/content creator, along with constantly selling out in her polymer clay business and being able to provide for herself and her family.
Mood Boards
Mood boards were based off her style, research for what she creates and produces. Tammy is also into creating collage designs which is why the photos are arranged the way they are.
Sketches
Below are sketches of the cover and spreads. I also wanted to add my own inspiration piece into the book based off her designs. The little animal drawings were ideas that I was coming up with to reflect her style. Which is usually a cute animal or creature with fruit on top
Design Process Continued
Cover Digital Drafts
Below are digital drafts of the cover. I wanted to mainly focus on the fish because it has the most sgnifant meaning to her, since this piece was the most popular in her collection, and helped boost her business to what it is now
Spreads Digital Drafts
Below are drafts of the cover, back, table of contents, and inside spreads.
Final
Final Spreads
Below is the final book with all of the spreads
Final Color & Text Selection
The color selection and font choice is based off the mood boards, and the calm nature her pieces give off. Which also represents her brand of helping others who deal with anxiety and wanting to create a calming nature for her audience
